Digital Transformation that delivers value, scale and measurable ROI.
Executive leadership in technology, governance and innovation, connecting strategy and execution for CEOs, boards and mission-critical operations.
About
I am a Technology & Digital Transformation executive with 30+ years of experience leading strategic IT, innovation and product teams in mid-sized and large organizations — working directly with CEOs, founders and boards.
How I operate
I connect business strategy and execution with strong governance. I bring clarity to decisions and delivery cadence to teams, ensuring predictable operations, stability and measurable outcomes.
What differentiates me
Owner mindset, ability to operate under pressure and management discipline. I turn IT from back-office into a value-generation platform, with pragmatism and financial accountability.
Impact & ROI
Executive metrics — evidence of delivery.
Efficiency & Cost
- IT OPEX reduction: 10% to 20%
- Annual savings (run-rate): Above R$ 5M
- Critical incident reduction: 90%
- Operational availability: 99.7%
Risk & Governance
- Security roadmap executed: 97%
- Business continuity plan (DRP)
- Vulnerability assessment
- Backup actions (retention, validation & recovery)
- Business impact analysis (BIA)
Projects delivered
Large-scale execution with governance and measurable outcomes.
SAP S/4HANA in 13 months
SAP S/4HANA implemented in just 13 months, covering 3 companies within the same group and 14 legal entities.
- Go-live with zero critical incidents
- Unification of processes, data and governance
- A solid foundation for growth, compliance and scalability
24x7 SOC com Fortinet & CrowdStrike
Design and implementation of a SOC (Security Operations Center) with 24x7 monitoring across the environment.
- Protection for infrastructure, networks and critical environments
- Edge security with Fortinet
- Endpoint and workload protection with CrowdStrike
Innovation Unit, RPA & AI
Creation of a dedicated unit for innovation, automation (RPA) and Artificial Intelligence.
- Automation of critical and repetitive processes
- Operational cost reduction and efficiency gains
- IT as a strategic business lever
DR, backups and cyber resilience
Business continuity architecture, runbooks, and testing designed to ensure operational resilience even in critical scenarios, including cyberattacks.
- Recovery plans and runbooks (business-aligned RTO/RPO)
- Immutable backups, retention and validation routines
- Regular simulations and tests to reduce risk
Creation of MK Tech Solutions
A strategic spin-off focused on product development, cost reduction and end-to-end SAP, integrations and managed services.
- Development of technology products and tailored solutions
- SAP support, implementation and continuous improvement
- Integrations, automation, data and managed services
Joab in the media
Interviews and public appearances.
Personal
Father of Nata, Lucas, Amanda, and Giovanna — and future grandfather of João Miguel. Family is my foundation and the reference for the values I bring to both life and leadership.
Life in motion
I enjoy the beach, sports and an active routine. I practiced boxing from 15 to 20 — and the discipline of the sport remains fully aligned with my professional discipline: focus, consistency and execution. One of the phrases I use most is: “Life is Movement”.
- Brazil • São Paulo
- Family as my center and legacy
- Physical activity and energy for high performance
- Discipline and execution with balance
Photos
Contact
If you are looking for strategic clarity, consistent execution and technology delivering real business value, let’s talk.
www.linkedin.com/in/joab-brito-cio
Public profile with experience, recommendations and posts.